This template is great for gathering feedback on digital, print and billboard ads

  1. URL : << INSERT YOUR URL >>
  2. Task / Question : Take one minute to review this ad
  3. Task / Question : What stands out to you?
  4. Task / Question : In your own words, please describe the purpose of this ad?
  5. Task / Question : What do you like about this ad?
  6. Task / Question : What do you dislike about this ad?
  7. Rating Scale : How unappealing (1) or appealing (5) is this ad? Please explain your answer
  8. Rating Scale : How difficult (1) or easy (5) is it to understand the purpose of this ad? Please explain your answer
  9. Single Selection (pick one) : Would you take action after seeing this ad? Please explain your answer 1) I don't know 2) No 3) Yes

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