Once you've had a chance to set up and conduct your card sort, it's time to start analyzing.
To view the card sort analytics, head into your card sort project. If you click on the Participants tab, you'll be able to view each of the participants responses.
View the individual responses by clicking on the purple icon to the right of the participants name. When you click on that button, a popup will appear that outlines where that participant grouped each card.
To view all an aggregate of the analytics, click on the Analytics tab. You'll see 5 options across the top Cards, Categories Merged Matrix, Similarity Matrix, Dendrogram.
The first tab will show you each of the cards and what categories participants sorted the cards into and the frequency in which they sorted those cards into certain categories.
The second tab will outline each of the different categories and what cards participants sorted into those categories.
Pending what type of card sort you decided to conduct, the categories tab will look different. For example, if you conduct an open or hybrid card sort, you'll have the ability to merge categories. However, for closed card sorts, you won't be able to merge categories. Learn more about the difference between an open card sort, closed card sort, and a hybrid card sort.
If you've conducted either an open or hybrid card sort you'll want to organize and analyze your research by merging some of the categories together. There are a few reasons why you'll want to merge categories. For example, participants might have spelling typos when creating categories. When you are reviewing you notice one category called "Grocery" and another category called "Grcery" and you realize they are the same category and the participant just misspelled the category name.