This template is great for uncovering what people think when they arrive at the App store or Play store to download your app

1. Task / Question : Go to the App Store or Play Store and search for [App/Play store name]. Do not download or install the app. Once you've found it, move on to the next task.
2. Task / Question : Now you should be on [App/Play store name] specific App Store/Play Store page. Do not download or install the app. Once you're on the app's page, move on to the next task.
3. Task / Question : Spend three (3) minutes reviewing the App Store/Play Store page for [App/Play store name] while verbally saying what comes to mind. Do not download or install the app. Once you've reviewed the page for three (3) minutes, move on to the next task.
4. Task / Question : Without having downloaded the app, based on your experience reviewing the app store page, what is the purpose of this app?
5. Multiple Selection (pick any) : Does the App Store/Play Store page have what you expect it to? Please explain your answer. 1) I'm not sure 2) No 3) Yes
6. Task / Question : After reviewing, what stands out to you the most?
7. Task / Question : Scroll to the app description. What do you think about the name and description of the app?
8. Task / Question : Do you have any questions or concerns about downloading this app?
9. Task / Question : Without leaving the app store page, what (if anything) makes you want to use this app?
10. Task / Question : What (if anything) would prevent you from downloading this app? Please verbally explain your answer.
11. Task / Question : After reviewing the app store page, would you consider downloading this app on your own time? Please explain your answer.
12. Rating Scale : How visually unappealing (1) or appealing (5) are the images of this app on the page?
13. Rating Scale : How unclear (1) or clear (5) is the purpose of this app?
14. Task / Question : Do you have any suggestions on how this company can improve their app store page?