This template is great for understanding how people perceive your brand

Questions:

1. URL : << INSERT YOUR URL >>
2. Task / Question : How often do you come into contact with [brand name]?
3. Task / Question : Talk about your last experience with [brand name].
4. Task / Question : What made you decide to interact with, try or use [brand name] for the first time?
5. Task / Question : In your own words, describe what [brand name] offers.
6. Written Response : What are three words you would use to describe [brand name]?
7. Task / Question : What do you like about [brand name]?
8. Task / Question : What do you dislike about [brand name]?
9. Task / Question : What would you improve about [brand name]?
10. Task / Question : What other brands/companies come to mind when you think of [brand name]?
11. Rating Scale : How untrustworthy (1) or trustworthy (7) do you feel [brand name] is? Explain your answer.
12. Rating Scale : How unmemorable (1) or memorable (7) is [brand name]? Explain your answer.
13. Rating Scale : How unlikely (1) or likely (7) are you to engage with [brand name] in the future? Explain your answer.
14. Rating Scale : How unlikely (1) or likely (7) are you to recommend [brand name]? Explain your answer.