PlaybookUX: All-in-One UX Research Software Recruit, conduct, and analyze both qualitative and quantitative research all while building out a central repository to stay on top of customer insights.

Choosing the Right User Research Method

Understanding which research method to use (and when) can make a big difference in the quality of your insights. Here’s a quick guide to help you decide the best way to test your product, designs, or content.

Unmoderated Testing

What it is:

Unmoderated testing allows participants to complete tasks at their own pace — while thinking aloud and sharing their screen. It’s a flexible and scalable way to gather real user feedback on everything from mobile apps to marketing concepts, prototypes, and websites.

Why use it:

• Gather fast, video-based feedback
• Scalable across demographics, devices, and locations
• Ideal for concept validation, usability testing, websites, prototypes, mobile apps, messaging, concepts, and more.

Moderated Interviews

What it is:

Moderated interviews enable you to speak directly with your target audience, uncovering deep insights, motivations, and behaviors. With PlaybookUX, everything from recruiting to scheduling, recording, and payments is handled for you so that you can focus on the conversation — not the logistics.

Why use it:

• Gain rich, qualitative insights through live conversations
• Clarify confusion or unexpected behavior in real time.
• Ask follow-up questions in real time.
• Ideal for testing complex features or flows.
• Understand user emotions, frustrations, and decision-making.

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