This template is great for understanding how your customers react to email content, images and call to actions

Questions:

1. URL : << INSERT YOUR URL >>
2. Task / Question : Spend two (2) minutes reviewing this email. Speak your thoughts out loud as you review.
3. Task / Question : What stands out to you?
4. Task / Question : In your own words, please describe the purpose of this email.
5. Task / Question : What do you like about this email?
6. Task / Question : What do you dislike about this email?
7. Task / Question : Is there anything confusing about this email?
8. Task / Question : Based on this email, what action would you take next?
9. Rating Scale : How unlikely (1) or likely (5) are you to interact with this email? Please explain the reason for your rating.
10. Rating Scale : How unclear (1) or clear (5) is this email? Please explain the reason for your rating.
11. Single Selection (pick one) : Does this email make you want to take action? Please explain your reasoning. 1) I'm not sure 2) No 3) Yes
12. Task / Question : Do you have any final thoughts that you'd like to share about this email?