• Explore this page for 3 minutes. Speak your thoughts out loud as your review. What do you like? What do you dislike? Is there anything surprising or confusing?
• What do you like about this experience? What could this company do to improve the experience?
• What would you do if this product was no longer available?
• Sign up for [insert account name]. Use a fake name and email address as you sign up. Once you’ve signed up, spend 3 minutes clicking around and familiarize yourself with the product.
• After reviewing the page, did your trust for this company increase, decrease or remain the same? Please explain your answer.
• Based on your experience, would you recommend this product or service to a friend? Please explain your answer.
• Do you have any final thoughts?

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