PlaybookUX offers five different research methods (unmoderated testing, moderated testing, card sorting, tree testing, and surveys). These are some best practices for launching all types of studies on the platform.

There are a few key steps that you’ll need to set up when launching any methodology. Defining your target audience for your study is an essential part of completing a successful research project. Here are a few tips for defining an audience for your study.

• Check URLs in “Incognito Mode’ before launching
• Always preview your study before submitting
• Start by launching a pilot study and then add more participants after you’ve received the first results.
• Configure saved audience templates so you can easily pull in your typical demographic.
• Use filters first before setting up screener questions
• To get quality feedback from your target demographic, follow these best practices for setting up screener questions
• Use segmentation to target demographic quotas in your research
• How many participants should I include in my studies?
• Writing unbiased questions