This template is great for comparing and evaluate two messages to see what resonates with your customers

Questions:

1. URL : << INSERT YOUR URL >>
2. Task / Question : Spend two (2) minutes reviewing this page. Verbally speak your thoughts out loud as you review.
3. Task / Question : What stands out to you?
4. Task / Question : In your own words, how would you explain what this company/service offers to a friend or co-worker?
5. Rating Scale : How unclear (1) or clear (5) is the messaging? Please explain.
6. Task / Question : Is anything confusing or unclear about this message?
7. Task / Question : How would you improve the clarity of this message?
8. Task / Question : Do you have any additional feedback on this message?
9. URL : << INSERT YOUR URL >>
10. Task / Question : Spend two (2) minutes reviewing this page. Verbally speak your thoughts out loud as you review.
11. Task / Question : What stands out to you?
12. Task / Question : In your own words, how would you explain what this company/service offers to a friend or co-worker?
13. Rating Scale : How difficult (1) or easy (5) is it to understand the message? Please explain.
14. Task / Question : Is anything confusing or unclear about this message?