This template is great for learning how participants feel about product/service messaging and copy

Questions

1. URL : << Insert the URL you are looking to get feedback on >>
2. Task / Question : Spend two (2) minutes reviewing this page. Verbally speak your thoughts out loud as you review.
3. Task / Question : What stands out to you?
4. Task / Question : In your own words, how would you explain what this company/service offers to a friend or co-worker?
5. Rating Scale : How unclear (1) or clear (5) is the messaging? Please explain.
6. Rating Scale : How difficult (1) or easy (5) is it to understand the message? Please explain.
7. Task / Question : Is anything confusing or unclear about this message?
8. Task / Question : How would you improve the clarity of this message?
9. Task / Question : Do you have any additional feedback on this message?

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