Tree testing is a user research method used to understand how easy it is to find things on your website. If you have a website or product with any type of navigation whatsoever, you should utilize tree testing.

Best practices for setting up your Tree test

The recommended number of participants

• The recommended number of participants for a tree test is 30-50 per study.

List out the high-level organization of your site and any sub-menus

• Provide a detailed overview of the high-level organization of your website. This should include the main sections or pages that constitute the primary navigation structure of your site. Additionally, for each main section or page, include any sub-menus or sub-sections within them. The purpose of this is to gain a comprehensive understanding of the organization and structure of your website, allowing for better analysis and planning.

Ask participants to find a specific item

• You’ll have participants click through the menus until they find the specific item or until they give up. This is considered one task. Make sure to repeat these steps with each task.